Overview
Work Type: Ongoing - Full-time
Salary: Salary not specified
Grade: Grade in advertisement
Occupation: Communications, marketing and media
Location: Barwon South West - Greater Geelong
Reference: VG/6014
The Marketing and Communications Consultant delivers integrated marketing and communications campaigns that support WorkSafe’s strategic objectives. The role provides specialist communications support and advice, manages campaign implementation across multiple channels, and works collaboratively with internal stakeholders and external providers to achieve measurable engagement and communication outcomes. Key areas of delivery include paid marketing campaigns, strategic communications advice, targeted communications, sponsorship, and owned digital marketing channels.
About the opportunity
The Marketing and Communications Consultant provides specialist communications support and advice, manages campaign implementation across multiple channels, and works collaboratively with internal stakeholders and external providers to achieve measurable engagement and communication outcomes.
Key accountabilities include:
- Assist in developing, implementing and evaluating multi-channel communications strategies to support business initiatives, projects and tactical campaigns, ensuring these are delivered on time and within budget.
- Collaborate with stakeholders across the External Affairs division and WorkSafe business units to provide specialised services that ensure marketing and communications initiatives meet stakeholder needs, our marketing plans and WorkSafe's strategic priorities.
- Under the guidance of the Manager, work collaboratively with the Research team to fully understand initiatives, issues and implications, and ensure communications support business objectives.
- Engage external suppliers such as creative and media agencies to deliver communications activities and campaigns.
- Support the broader Marketing team by contributing strategies, ideas, solutions and approaches to improve communications systems and tools.
- Assist with the execution and management of special projects and priorities as required.
- Compile post-campaign reports outlining opportunities for optimisation and amplification.
- Monitor and report expenditure for marketing communication activities.
About you
You are a collaborative and adaptable communications professional with strong stakeholder engagement, communication, planning and problem-solving capabilities. You can build effective working relationships, manage competing priorities, exercise sound judgement and deliver high-quality outcomes in a fast-paced environment.
Additionally, you will possess the following:
- Demonstrated experience delivering integrated marketing, communications and public relations campaigns.
- Strong written and verbal communication skills, with the ability to convey complex information clearly and effectively to diverse audiences.
- Proven experience using digital communication channels, including social media and email marketing.
- Highly developed planning and organisational skills, with the ability to manage competing priorities and multiple concurrent projects.
- Strong problem-solving skills, with the professionalism and judgement to manage issues and stakeholder concerns in complex environments.
- Tertiary qualification/s in marketing or communications (or related field).